TRIAX and Hoist Group enter strategic partnership

Global agreement promotes TRIAX technology in Hoist hospitality installations

Hornsyld, Denmark, and Solna, Sweden, 10 March 2021 — Hoist Group, provider of the widest range of hospitality technology across EMEA, and TRIAX, global supplier of products and solutions for the reception and distribution of video, audio and data signals, today announced the signing of a strategic partnership agreement.

The agreement, titled Connecting Excellence, gives Hoist Group preferential access to end-to-end TRIAX technology that maximises hotels’ existing coaxial cable networks for the best possible DVB-TV, IPTV and gigabit data distribution.

Hotels increasingly find that guest satisfaction is determined by their experience of hotel technology. Hoist’s goal of turning stays into returns is achieved by offering amongst others high quality, reliable TV and high-speed internet. TRIAX provides innovative technology to achieve this with a comprehensive portfolio that includes advanced headend and connectivity solutions.

In the agreement, the parties acknowledge their shared values of high quality, reliability and innovation. These will be advanced further by combining know-how, training, service, support and supply terms.

Hoist Group’s 20 EMEA regional offices will interface directly with local TRIAX leadership in 9 subsidiaries, with the goal of offering TV and connectivity solutions of superior reliability, performance and value to the hospitality sector and their guests.

Annika Rydström, COO at Hoist Group, said, “Hotels and wider hospitality providers across EMEA turn to Hoist Group for most of their tech requirements. We take this trust and responsibility seriously and reflect it in our investment in innovation. Be it through our inhouse R&D or through partnerships – innovation and superior quality stay at the top of our priorities. Partnering with TRIAX contributes to this priority and I am looking forward to seeing the results of this synergy.”

Peter Lyhne Uhrenholt, TRIAX CEO, said, “This partnership creates a natural synergy between two quality- and customer-focussed companies and we are thrilled to be a preferred connectivity partner to Hoist Group. Hotels will benefit from TRIAX’s cost-effective and environmentally friendly solutions which offer the speed and reliability demanded by Hoist Group for their leading hospitality solutions.”

For Press enquiries, please contact:

Mohammed Sha
Group Director of Marketing, Hoist Group

Thony Bruun Jensen
Head of Global Marketing, TRIAX A/S
+ 45 76 82 22 12


About Hoist Group

Hoist Group provides technology solutions to hotels, enabling them to manage coherent end-to-end digital journeys for their guests. Hoist Group optimizes guest services by correlating and analyzing the data that comes from its innovative Property Management & Booking Software, Managed IP Networks, Internet and TV Content as well as from many other digital touchpoints. Headquartered in Stockholm with 20 offices across EMEA, Hoist Group has 500 dedicated staff serving over 8,000 unique hotels.


TRIAX is a global supplier of reliable, innovative products and solutions for the reception and distribution of video, audio and data signals. Our Products are used in homes, businesses and operator networks by broadcasters, satellite, cable and telecom operators. Our Solutions combine our hardware and software expertise to deliver value to hospitality and related markets, through a partner network of system integrators, large installers and operators.  TRIAX’s headquarters, production and R&D base is in Denmark. With 9 international sales subsidiaries we operate in more than 60 distributor countries. The TRIAX team consists of 250 employees and is owned by Polaris Private Equity.  See for further info.